Dare London

We believe in the beauty of “Less is more”. Our collections embrace simplicity comfort, and timeless fashion while caring for our environment. We design for a cool girl – natural, sensual, and perfectly aware of her own self. Hope you love it as much as we do!



In order to knit new cotton with eco-friendly natural fibers and high-performance stretch, we start by shredding used denim and post-consumer waste into ever-smaller pieces.

The yarns are woven into our selected shaping, lifting, and comfy materials. They are dyed with the purest pigments possible to reduce any harmful byproducts. The final product is denim you can feel good about, in more ways than one.

Finally, your denim are checked for quality and delivered. You get eco-friendly denim that makes you look your best.