Sim Atli began to design and create her own pieces, launching SIM and ROZ in 2018.
The designer intends for her pieces to become a part of the wearer and hopes the wearer will find a personal connection and a timeless energy within. SIM and ROZ was founded with the intention of creating fine jewelry pieces for women who have the passion of expressing themselves and believe there is always more to everything than meets the eye.
Each design is drawn and each stone is passionately handpicked by Sim. The designs, embellished with diamonds, precious stones and enamel are created and build by a small group of artisan goldsmiths who possess the traditional and exquisite craftsmanship that make every piece modern and timeless.