After completing her academic career in fashion design, she established her own fashionhouse in 2014 and attracted attention with her designs under her own brand. She created her first original collections in Paris and New York. She surprised fashion lovers with her designsthat went beyond conventional styles and reflected the surrealist approaches of art, and shepreferred lines that supported women’s freedom in her designs. By revealing her extraordinaryperspective, Züleyha Kuru has enabled her art to reach a wide audience.