After completing her academic career in fashion design, she established her own fashion house in 2014 and attracted attention with her designs under her own brand. She created her first original collections in Paris and New York. She surprised fashion lovers with her designs that went beyond conventional styles and reflected the surrealist approaches of art, and she preferred lines that supported women’s freedom in her designs. By revealing her extraordinary perspective, Züleyha Kuru has enabled her art to reach a wide audience.